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| 07-01-09 / 00:45 : iTunes Plus : 8 millions DRM free songs (cjed) |
| During the Macworld Expo keynote, Apple a announced an extended catalog of DRM free songs with 256 kb/s encoding (iTunes Plus, that was previously limited to EMI titles) : now 8 millions songs from all majors are available in that format. They were previously priced 1,29$ (99$ for DRM songs at 128 kb). Pricing is now variable (obtained by majors after pressure on Apple) : 1,29$ for new releases and most demanded songs, 99 cents for other songs aged less than 6 years, and 69 cents for some songs (older and/or less demanded). Apple stated that the proportion of songs at 69 cents will be higher than those from the two other categories. However the majors don't care about the number of different references they sold, what they are interested in is to sell a lot of a few titles, new realease and some very famous songs, priced max. Moreover it is now possible to buy music at the ITMS from an iPhone using the cell network (3G). Before it was restricted to Wifi connections. |
| Comments |
"Bizarre", c'est plutôt l'inverse pour les CD, les promos concernent généralement les titres déjà bien rentabilisés! |
Oui mais puisque ces "références" se vendent bien (et se vendront de toutes façons), pourquoi en baisser autant le prix... Pareil pour les nouveautés. En fait avec le nouveau système il n'y a pas de règle pré-établie (genre prix vert pendant deux semaines), les majors adapteront le prix en fonction de la demande... Ainsi elles ne peuvent pas perdre ! Un peu comme avec l'AppStore où les prix varient sans cesse. |
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