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| 14-12-08 / 18:10 : AppStore : dynamique du Top100 et prix (cjed) |
| FluidMac, l'éditeur de Chopper pour iPhone, revient sur la dynamique complexe de progression des applications de l'AppStore dans le Top100, et la relation avec le prix de vente : ...how does a developer get their app into the top 100 and stay there? Well, The best way is having a really good product that gets the press it deserves. This is still the biggest factor (as it should be), but is way too close to the second best way: Look stupidly cheap compared to everything else. Any developer who has dropped the price of their app will have seen the difference in sales it makes. $1.99 to $0.99 wouldn’t make any difference on most platforms, but because everything is already so stupidly cheap, it can double sales… or more. Double the sales at #101 and a day later you’re at # 70 with 4x the sales. At 4x the sales you’re at #50 two days later. It’s a feedback effect until everyone else drops their prices too, and you end up back where you started. ...As a result, I am more inclined to take small risks. A small 2 week project, priced at $0.99 has more chance of paying for my time than a 6 month project priced at $9.99. The quality of applications available on the App Store is nothing compared to what it could be. iPhone users are missing out on the $15.00 apps that could change their lives. ... a precious few developers will work hard and long to produce fantastic apps that will be low yielding, under priced, and motivation destroying. Le prix mis à part, l'AppStore est confronté (depuis qu'il a atteint le pallier de 10 000 applications) aux mêmes problèmes que le site musique-libre.org, comme je le disais récemment. |
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